Spearheaded the design and product strategy for the Archive User initiative, transforming user offboarding into a retention and revenue opportunity. Navigated complex SKU cannibalization concerns to position archiving as a high-value alternative to deletion.
- Architected a nudge-based experience mapped to user needs, repositioning deletion as a last resort.
- Delivered a solution that drove significant revenue growth while improving customer satisfaction.
- Launched 50% ramped on 15th April across Business Starter and Standard - 280K customers across each arm.
- Established a scalable framework for license lifecycle management applicable across the Workspace portfolio.
Users archived
133K+
Users archived across Business Starter and Standard
MRR impact
~$400K
Biz Standard ~$270K + Biz Starter ~$130K MRR
Delete journey
-10%
Delete user journey down by 10% post-launch